Marketing (EN)

INTRODUCTION TO THE MARKETING PROGRAM

The Marketing field has become the golden key that helps businesses conquer and establish strong connections with their target customers, securing market share. The current situation has opened up many job opportunities and advancement for young people who are passionate about this ever-relevant field.

STRENGTHS OF THE TRAINING PROGRAM

- The training program meets NCFE standards, recognized by UK educational institutions, allowing graduates to easily transfer to universities in the UK.

- The Marketing teaching staff consists of Bachelor's and Master's degree holders from prestigious universities in Vietnam and internationally, including some who are CEOs and CMOs of reputable corporations.

- The NCFE diploma from Kent International College is recognized by universities in the UK and other countries using the UK assessment system, such as Canada, Singapore, and Australia.

- The entire training program is taught in English (except for general education subjects). Upon completing the program, students will have solid English knowledge equivalent to at least IELTS 5.5, enabling them to communicate in businesses and continue studying abroad.

Mục tiêu đào tạo

Cơ hội nghề nghiệp

Môn học chuyên ngành

Mức lương tham khảo

- Students who have not met the English entry requirement will take preparatory English courses GE 1, 2, 3 for 3 to 9 months. While students hold an IELTS 5.5 certificate or equivalent are exempt from the English entry requirement.

- Students with English proficiency equivalent to B1/IELTS 4.5 will.

- start studying the major and continue with advanced academic English to achieve B2/IELTS 5.5 within 7 trimesters.

- The NCFE International Program will last 1 to 2 trimesters longer than the Regular High-Quality Programs to enhance academic English for students.

- Greater advantage over university students.

- Students receive dual degrees: International recognized NCFE Advance Diploma and Nationally Recognized Advance Diploma from KENT.

- Immediate employment opportunities upon transferring for overseas study, with salaries covering living expenses and tuition fees.

- Save 70% of tuition fees by studying 2.5 years at Kent International College in Vietnam compared to studying abroad.

- Competence in professional skills and confidence in English proficiency with IELTS 5.5 when working with multinational corporations.

- Opportunities for promotion and further training abroad.

- Higher salary positions compared to candidates who only know Vietnamese.

- Can transfer to domestic/international universities for higher education.

Graduates in Marketing can work in positions such as:

Marketing staff.
Sales staff.
Content staff.
Communication staff.
Digital Marketing staff.

I. FUNDAMANTAL SUBJECTS

- Marketing.

- Organisational Behaviour.

- Marketing with Social Media and Selling.

- Essentials of Management.

- E Business.

- Human Resource Management.

II. SPECIALIZED

- Marketing Management.

- International Business and Marketing.

- Marketing Communications.

- Consumer Behaviour.

- Advertising and Promotion.

- Public Relations in Practice.

According to a survey by Kent International College, the average salary in the Marketing field ranges from 10,000,000 to 25,000,000 VND/month. However, this number varies based on several factors:

- Job position: Department heads earn about 25,000,000 VND/month, team leaders earn between 15,000,000 to 25,000,000 VND/month, and staff positions range from 10,000,000 to 20,000,000 VND/month.

- Years of experience: Fresh graduates with no work experience earn about 8,000,000 to 10,000,000 VND/month, while employees with 1 to 2 years of experience earn from 10,000,000 to 15,000,000 VND/month.

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