INTRODUCTION TO THE MAJOR

The E-Commerce major (E-Commerce or Electronic Commerce) involves the business activities of buying and selling goods, products, and transactions via the Internet. E-Commerce integrates information technology into building and operating buying, selling, and advertising activities, helping businesses reach customers through various online marketing channels (Website, Mobile, etc.).

STRENGTHS OF THE TRAINING PROGRAM

Students studying E-Commerce will be equipped with and gain practical experience in four main areas:

- Business Knowledge: Understanding business operations, organizational management, cost management, basic marketing, advertising, data analysis, marketing funnels, online advertising tools, graphic software, and website management.

- Digital Marketing Environment: Advertising and message delivery via Social Media, Email, and mobile devices (smartphones/tablets). Implementing digital strategies.

- Website Analysis and Optimization: Content analysis, digital attributes, e-commerce knowledge, digital consumer trends, marketing planning, and developing Digital Marketing strategies.

- Application Skills and English: Essential soft skills for the 21st century emphasized by businesses and crucial for recruitment.